Ricky Strauss, the influential marketing executive behind the promotional strategies of Apple TV+, is leaving his position. Having joined Apple in early January 2023, Strauss had a significant impact on the marketing of both original series and films for the streaming platform. He reported directly to Tor Myhren during his tenure.
Before joining Apple, Strauss had an illustrious career at Disney and Hulu, where he served for nine years. His leadership at Disney was marked by major successes, including the relaunch of the Star Wars franchise and the conclusion of Marvel's Infinity Stones saga. He also played a crucial role in launching the Disney+ streaming service in 2019, a major milestone for the company.
Strauss's extensive background in the entertainment industry also includes roles as executive producer for notable projects such as "The Help" and the impactful documentary "An Inconvenient Truth."
The details surrounding Strauss's decision to leave Apple have not been disclosed. However, insiders suggest he is exploring other opportunities in the industry. It remains unclear whether Apple will appoint a new head of marketing for Apple TV+ or if Strauss's responsibilities will be assumed by Tor Myhren.
As Strauss moves on to new ventures, the industry watches closely to see how Apple TV+ will continue its marketing efforts under new leadership.
