Apple released two new videos showcasing actual instances where the Apple Watch's heart monitoring and crash detection features saved lives. The initial advertisement, released by Apple Australia and titled "Lexie's Heart," shares Lexie Northcott's experience. She started receiving alerts for a low heart rate from her Apple Watch. For Northcott, the device played a crucial role in diagnosing a congenital heart block, enabling physicians to equip her with a pacemaker, thereby preserving her life.
In September 2022, an incident in the UK highlighted the Apple Watch's lifesaving capability when a man's heart ceased 138 times over 48 hours, and he attributed his survival to the device.
The subsequent commercial, named "Bruce and the Roo," narrates Bruce Mildenhall's encounter, where after being rendered unconscious by a kangaroo during a bike ride, his Apple Watch summoned Emergency Services to his location. Bruce humorously remarks that he continues to wear his Apple Watch for every bike ride, always vigilant for a kangaroo bearing tire marks.
Apple often showcases stories of lives saved in their marketing campaigns and introductory materials for events.
A commercial for the Apple Watch Series 7 in January 2022 highlighted the device's capability to dial 911, featuring actual emergency calls made through the wearable.
In February 2022, an incident was reported where the Apple Watch notified emergency services after a man fell off his electric bike and suffered a head injury.
Recently, a Delaware student's life was saved by the Apple Watch, which was used to activate Emergency SOS in a critical situation of carbon monoxide poisoning.
