Apple has unveiled a new ad showcasing how the iPad Pro and Apple Pencil Pro are helping artists bring creativity to the NHL. In a video shared on the Apple Canada YouTube channel, viewers get a glimpse of how mask artists use the iPad, along with design apps like Procreate, to craft personalized goalie masks for professional hockey players.
The video details the creative process, where artists collaborate with goalies to brainstorm ideas before using their iPads to sketch and refine the designs. The artwork is then hand-painted onto the goalie masks, resulting in unique and visually striking gear.
While Apple’s “Shot on iPhone” campaign is widely known, this new ad continues the company’s occasional efforts to highlight the iPad’s impact on creative industries. The iPad has previously been credited with contributing to various artistic projects, such as Olivia Rodrigo’s 2021 “brutal” music video and in Apple's May "Let Loose" event.
This new campaign is a testament to how Apple's iPad Pro and Apple Pencil Pro empower artists to turn digital ideas into real-world masterpieces, influencing sports and beyond.
