Research reveals MacBook Pro and MacBook Air dominance in Apple's Mac sales landscape, with a combined 90% share, despite an overall decline in Mac sales, as reported by Consumer Intelligence Research Partners (CIRP). While specifics of CIRP's methodology remain undisclosed and Apple refrains from divulging Mac sales figures, the report for 2023 suggests that MacBook Pro accounted for 51% of US Mac sales, while the MacBook Air comprised 39%.
Consumer preferences lean towards larger screens for MacBook Air, with 53% opting for the 15-inch model, while MacBook Pro buyers show a slight preference for the 14-inch version at 54%. This trend reflects a shift towards valuing functionality alongside portability, influencing Apple's promotional focus towards its laptops. According to CIRP, the allure of new, slimmer designs may be making the larger MacBook Air models more appealing compared to previous, bulkier versions.
