Let’s start at the beginning
Reports have consistently pointed to higher-than-expected demand for the iPhone 14 Pro and Pro Max, with correspondingly lower demand for the base model iPhone 14 – and especially for the iPhone 14 Plus.
There’s good reason to believe those reports. Reviewers were almost unanimous in warning people not to buy the base model iPhone 14, as it offered almost no benefit over the older iPhone 13 – which can be bought direct from Apple for $200 less.
The iPhone 14 Plus was similarly received. All it has going for it is a bigger screen and a bigger battery – and while people might want both, they’d be spending at least $900 for the privilege. Far better to spend an additional $200 to get the many extra features of the iPhone 14 Pro Max.
That $200 extra gets you:
- Dynamic Island
- Always-On Display
- ProMotion
- Almost twice the screen brightness
- Three cameras instead of two
- 48MP main camera sensor
- 6x optical zoom range
- Better optical image stabilization
- Night mode portraits
- Macro photography
- Apple ProRaw photos
- ProRes videos
- A16 chip
- Stainless steel frame
No surprise, then, that iPhone 14 Plus sales are estimated to have been incredibly small.
Apple considering price cut for the iPhone 15 Plus
Given this situation, it would make sense for Apple to completely cancel plans for the iPhone 15 Plus. Unfortunately, its product roadmap works a long way in advance, and a leaker with a good track record says that it’s too late to do this. Instead, he says, Apple is considering significantly reducing the price of the iPhone 15 Plus from the $900+ level of its predecessor.
Yeux1122 doesn’t specify the scale of the cut, but it would likely have to be $100 to have any significant impact.
Would mean a base model iPhone 15 price cut too
But if the iPhone 15 Plus were sold for $800, the company couldn’t sell the 6.1-inch model for the same price.
For that reason, Apple would also have to cut the price of the entry-level iPhone 15, perhaps down to the $700 price point of the now-abandoned mini model.
