Back Tim Cook says he loves THIS trick of Steve Jobs as Apple CEO

Applauding Steve Jobs’ leadership style, Apple CEO Tim Cook in an interview said that he admires how he held everyone at the company to the same standard of creativity and how he pushed everyone to their limit.

Back Tim Cook says he loves THIS trick of Steve Jobs as Apple CEO
iPhone News
08-04-2023 14:53

“I don’t think anybody could be Steve. I think he was a once-in-a-hundred-years kind of individual, an original by any stretch of the imagination. And so what I had to do was to be the best version of myself," he added.

In the interview, Tim Cook also admitted that he took a leadership trick or two from Steve Jobs that he loves. 

“One of the things I loved about him was he didn’t expect innovation out of just one group in the company or creativity out of one group," Cook said. “He expected it everywhere in the company."

Before taking the role of CEO in 2011, Tim Cook was Apple’s chief operating officer, overseeing worldwide operations and sales.

“When we were running operations, we tried to be innovative in operations and creative in operations, just like we were creative elsewhere," Cook said. “We fundamentally had to be in order to build the products that we were designing."

Under Cook leadership, Apple has grown to become a multi trillion-dollar company today. He oversaw the launch of Airpods, Apple Watch and the M1 processor. Apple also expanded its service-based offerings under Cook leadership.

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