The group is headlined by University of Southern California’s Heisman Trophy winning quarterback Caleb Williams, University of Texas quarterback Quinn Ewers and Alabama cornerback Ga’Quincy “Kool-Aid” McKinstry. Terms of the 15 individual athletes’ deals weren’t disclosed. Beats intends to publicly announce the group later Thursday.
“As we’ve worked with our initial college athletes, we’ve realized how important it is for them to have brand support at that level,” Aminah Charles, Beats’ head of sports marketing, said in a statement. “The industry is moving toward truly empowering college athletes, so we wanted to take a bigger swing in this area.”
Student athletes have been able to profit on their name, image and likeness since a 2021 US Supreme Court decision. The ruling lets them sign endorsement deals and profit from their social media posts.
As part of the Beats deal, the college football players will be featured in marketing campaigns and wear custom products throughout their season.
