The One Club for Creativity, “one of the world’s largest and most prestigious global advertising awards programs,” held its annual event last week.
Apple won Best in Show and Best in Discipline for Brand-Side/In-House with its accessibility short film “The Greatest.” Here’s how Apple described it in its submission:
The film aimed to raise awareness of accessibility innovations created to support people living with disabilities, and was crafted to evoke a new attitude in the representation of disability — a celebration of ability in everyday moments, often enabled by Apple technology.
More award-winning ads/content were:
- “Share the Joy” AirPods ad
- Rihanna’s “Stay – Performed by NFL fans”
- Ted Lasso/Jason Sudeikis in “Public Displays of Encouragement”
- “Call Me with Timothée Chalet”
- “Escape From The Office”
- “R.I.P Leon”
