Apple will initially pitch their $3,000 headset by offering something for everyone

Much like the company did with Apple Watch, Apple will pitch their mixed-reality headset with a variety of features — games, fitness services, ebooks, and computing in virtual reality — and hope that buyers find something they like.

iPhone News

24-04-2023 13:03

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It’s not such a wild approach. After all, Apple did the same thing when it unveiled its watch. In 2014, Chief Executive Officer Tim Cook pitched the original Apple Watch… Apple had little idea which options would resonate. In the end, it focused on health tracking, notifications and complication-rich watch faces — but only after customers zeroed in on those features as their favorites.