Apple TV+ global market share shrinks and platform is overtaken by Paramount+

Apple TV+ loses market share to other streaming platforms

In this research seen by 9to5Mac, data from JustWatch shows that Apple TV+ had a peak in subscriber numbers around March 2022. At the time, Apple Original shows WeCrashed and Pachinko had just premiered on the streaming platform. However, in the months to follow, Apple TV+ was overtaken by Paramount+, which ended 2022 with 7% of the global streaming market share.

For those unfamiliar, Paramount+ was first launched as CBS All Access, but then was rebranded in 2019 following the merging of CBS and Viacom. It features content from Paramount Pictures, Comedy Central, MTV, Nickelodeon, and others. Apple TV+, on the other hand, only provides Apple original shows, movies, and documentaries.

Apple TV+’s global market share has dropped from 6% to 5% based on the previous JustWatch research with data from August 2022. The same research showed HBO Max with 7% market share, but the platform now accounts for 9% of the market share. Netflix is still on top, although it continues to lose subscribers to other platforms.

You can check the full ranking below:

1. Netflix (23%)
2. Amazon Prime Video (20%)
3. Disney+ (18%)
4. HBO Max (9%)
5. Paramount+ (7%)
6. Apple TV+ (5%)
7. Others (21%)