Amazon and Microsoft tied for second. Financial companies earned recognition for navigating an inflation-addled economy: JPMorgan Chase (No. 5) reached its highest rank ever, while Morgan Stanley made its debut in our top 50. Elsewhere, Costco Wholesale (No. 7) rose above its industry’s supply-chain woes to notch its best-ever ranking, while Netflix fell from No. 9 to 29 as fierce competition dented its historic dominance in streaming.
Apple Tops Forbes 'Most Admired Companies' in 2023 for the 16th Consecutive Year
The biggest tech companies may be facing relatively tough times, but the 25th edition of the Fortune World’s Most Admired Companies All-Stars list suggests that the giants’ peers respect them as much as ever. For the 16th consecutive year, Apple finishes first in our annual ranking of corporate reputation, based on a poll of some 3,700 corporate executives, directors, and analysts.
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