The whole thing is undeniably confusing, arguably because both Apple and Google keep implementing weird changes in a patchwork attempt to make messaging between iPhone and Android suck less. Something that could be resolved if Apple just adopted RCS. But, Apple has blatantly refused to do so, and here we are.
Apple still refuses to adopt RCS
As a quick refresher on the situation, RCS is a new messaging standard created by Google (and carriers, although Google seems to have largely left carriers behind to make RCS globally available). RCS replaces the older SMS and MMS standards, enabling a modern messaging experience with higher res photo and video sharing, better group chat support, and more.
Meanwhile, Apple “solved” the SMS and MMS problem by creating iMessage, its own modern messaging platform that only works between Apple devices. iMessages appear in blue bubbles and have a ton of extra features, like Tapbacks, better image and video sharing, group chats, and more. However, when an iPhone user messages someone without an iPhone, it falls back to SMS/MMS (shown with green bubbles) and all those extra features people have come to love vanish. The difference is so drastic that it’s started causing social issues — for example, kids exclude people who don’t have iPhones from groups just because of the green bubble.
Now, it’s worth noting that this problem is significantly worse in North America, where iPhone adoption is generally higher. In many other regions, most people rely on third-party messaging services like WhatsApp, regardless of which smartphone brand they use.
Still, people have called for Apple to add support for RCS, which would significantly improve the default iPhone-to-Android messaging experience. Google has also embarked on a campaign to shame Apple into supporting RCS. Apple wouldn’t even need to scrap iMessage to do it — RCS could still be part of the green bubbles. But, Apple has made it clear it has no plans to make this happen, to the point that CEO Tim Cook publicly told someone to buy an iPhone to resolve green bubble messaging issues.
And the reason Apple is so keen to keep the subpar SMS experience around is that iMessage is an effective tool to keep people using iPhones. That thought process was revealed during the Epic Games trial when emails from Apple execs were published detailing how Apple relies on iMessage to lock customers into the platform.
