The report points out that nearly 80% of smartwatch users who own an iPhone say they use an Apple Watch. For Google Pixel users, on the other hand, 71% of them own a Google Pixel Watch. For Samsung users, this number drops for 40% of Galaxy Watch owners.
Counterpoint says this helps explains how Apple managed to achieve a 56% share of the U.S. market last year.
Apple and iOS dominate the U.S. smartphone market, and iPhone users are more likely to adopt other Apple products due to their superior interoperability,” said research analyst Matthew Orf.
Counterpoint shows that 59% of respondents had purchased their first smartwatch in the past year, and only 14% had purchased their device more than two years ago. In addition, 77% of the respondents stated that Apple was the most preferred brand for their next smartwatch.
