The supply chain blog The Elec reports today that Apple is currently targeting a $1,500 starting price for the 11-inch iPad Pro with OLED and a $1,800 starting price for the 12.9-inch version.
This would be a significant price increase compared to the current iPad Pro lineup. As it stands today, the 11-inch iPad Pro starts at $799, while the 12.9-inch iPad Pro starts at $1,099.
The report explains:
The industry response to $1500 and $1800 is divided into two. The interpretation is “a reasonable increase even considering that it is an Apple product with loyal customers,” and the prospect that “the iPad is not as loyal as the iPhone and has a lot of replacements, so it will be difficult to maintain the existing iPad Pro lineup sales at $1500 to $1800.”
