Apple May Face Greatest Loyalty Test Yet

Customers likely to wait out iPhone production delays, but Apple will also need them to stick with the App Store

Apple May Face Greatest Loyalty Test Yet
iPhone News
21-12-2022 12:06

No tech company has a base of true believers quite like Apple AAPL 2.15%increase; green up pointing triangle. But the past couple months have been a major test of their faith, and the coming year could turn out to be even more so. 

Prospective buyers of the company’s two iPhone 14 Pro models have faced unseasonably long wait times since early November, as harsh Covid-19 lockdowns and resulting social unrest in China have hampered production at the key facility where those devices are assembled. Apple is reportedly also working on changes to its software that would allow apps to be downloaded to iPhones and iPads outside of its App Store, to comply with a new European Union law put in place earlier this year. 

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