According to Bloomberg's Mark Gurman, Apple’s software and services teams are redesigning the platform to "open up key elements." That could lead to the company giving iPhone and iPad users the option to download third-party apps without going through the App Store. Developers could then avoid the company's infamous 30- and 15-percent commission on payments.
This could be to prepare for the European Union’s Digital Markets and Services Act. The act calls for interoperability between messaging platforms and equal access for outside developers to core operating system features, as well as allowing for sideloading – the ability to install on a device outside official app stores. Apple maintains this will be a security and privacy risk. US lawmakers are considering similar legislation to the Digital Markets Act, but their version, the Open App Markets Act, has yet to pass.
Messaging, too, could be an uphill struggle. RCS integration in iMessage is currently not on the table. Google has pushed the messaging protocol for years, going so far as to criticize Apple for not adopting it. Apple’s responses in the past have even included telling a reporter to buy their mom an iPhone.
