ACSI published the new report today based on over 14,000 respondents (chosen at random) from July 2022 to June 2023. The personal computer category includes desktops, laptops, and tablets.
Overall, Apple’s Mac and iPad experience scored 83, three points above the personal computer average of 80 this year. And 83 is one point higher than Apple earned in the last two years.
Apple loses sole crown for customer satisfaction
However, for the first time in two decades, Samsung tied Apple for the top spot as it jumped 2 points YoY in the study.
Samsung surges 2%, tying Apple (up 1%) with an ACSI score of 83. This is the first time since 2003 that Apple hasn’t been in sole possession of first place. Samsung’s strong overall performance is boosted by surging customer satisfaction with its tablet offerings (Galaxy Tab). While tablet satisfaction at the aggregate level falls this year, Samsung improves 6% to a score of 85.
