This initiative is part of a larger effort to foster diversity within the arts and entertainment industry.
Program Details
- Program Name: Arts & Entertainment Industry Accelerator
- Duration: Year-long, starting with a two-week intensive program
- Dates: June 10, 2024, to the week of June 16, 2024
- Locations: Tennessee State University and Clark Atlanta University
- Collaborators: Propel Center, 19 HBCUs, Apple
Objectives
- Enhancing Creativity: The program is centered around nurturing creativity, a core value at Apple.
- Expanding Opportunities: It aims to create more pathways for HBCU students into the arts and entertainment industries.
- Providing Resources: Students will have access to Apple's technology, resources, and expertise.
- Building Leadership: The program is designed to help students become leaders in the creative arts.
Activities and Benefits
- Workshops: Students will participate in hands-on workshops.
- Industry Interaction: They will meet industry experts at Apple Music offices.
- Creative Tools: Participants will use Apple tools to create music and art.
- Expert Insights: The program includes interactions with professionals to provide insights into the industry.
Statements
- Alisha Johnson Wilder, Director of Apple’s REIU:
- "Creativity is central to everything we do at Apple, and we're thrilled to help create more pathways into the arts and entertainment industries for HBCU students."
- "Through Propel Center's programming, we're helping expand opportunities for emerging creators from diverse backgrounds by ensuring these talented students have access to the technology, resources, and expertise they need to become leaders in the creative arts."
- Dr. Lisa Herring, President of Propel Center:
- "Harnessing the undeniable power of creativity and collaboration has enabled Propel Center and Apple to establish a nurturing and inspiring environment to cultivate the many talents of our HBCU students."
- "This year's accelerator marks a continued commitment from Apple and our industry partners to help address equity and diversity gaps in the arts and entertainment industry and other critical business sectors."
Background
In 2021, Apple made a significant investment in its Racial Equity and Justice Initiative (REIU), which included the creation of the Propel Center and a $5 million award to four HBCUs. The Propel Center, established with Apple's support, is dedicated to enhancing educational opportunities for students from historically marginalized communities.
Impact
This program signifies Apple's ongoing commitment to diversity and inclusion within the arts and entertainment industries. By empowering HBCU students with the necessary tools and opportunities, Apple is fostering a new generation of leaders and creators.
