As a result, many wondered whether the Plus would be a short-lived product, with some even suggesting that Apple might discontinue this model later this year . But according to a new report, the iPhone 15 Plus is still on the table, meaning the device could live for at least another year .
Tim Cook praises iPhone 14 Pro models
The decision to keep this model alive has become much more difficult for Apple , especially as demand for Plus has not shown any signs of improvement . Analyst Ross Young says Pro models currently account for 75 percent of all iPhone 14 display orders , with that figure expected to rise to 80 percent by early 2023 . Plus only covers 5 percent of all orders , so it wouldn't make much sense for Apple to keep this model in production in the long run .
Tim Cook praised the iPhone 14 Pro and Pro Max in the company's latest earnings report , but only dismissed questions about the Plus :
Cook said : "The iPhone 14 Pro and 14 Pro Max have done extremely well to the point where we had shortages of supplies and were unable to supply them. But we weren't able to keep up with aggregate demand. So there's definitely a strong Pro cycle. I think there are several reasons for that, but most importantly, always. " I think innovations and the product speak for itself. "
The new iPhone models are expected to be announced in September, according to Apple's typical release schedule .
