Vivo secured the largest share in the 618 sales period this year, capturing 18.2% of the market. Vivo was followed by Apple, which only sells premium smartphones, at 17.9% and HONOR at 15.4%.
The weak sales during the 618 period also fell short of earlier expectations, despite efforts by most Android OEMs to entice consumers with price cuts. Due to the uncertain economic outlook, consumers were more cautious in their spending, including on durable goods like smartphones.
