Apple M2
The U.S. Patent Office has published Apple's non-figurative trademark filing for 'Apple M2' filed earlier this week which only represents an alpha-numeric version of the trademark which is different from the figurative version presented in our cover graphic above.
Apple's trademark was filed under International Class 009 covering "computers; computer hardware, namely, integrated circuits; and computer chips." Apple's original filing for this trademark was secretly made in Jamaica in May 2022 under application number 86521. This was one month prior to Apple introducing their new MacBooks powered by their next-gen 'M2" processor.
Apple Specimen
The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It's what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark. Below is Apple's 'Specimen' for the trademark 'Apple M2.'
Live Activities
The U.S. Patent and Trademark Office has published two of Apple's U.S. trademark filings for Lock Screen feature 'Live Activities' that was introduced with iOS 16.
In their first trademark filing under number 97671881, Apple filed for their trademark under International Class 009 covering: "Computer software; application development software; computer software for use as an application programming interface (API) for building software applications; software for processing, transmitting and displaying text, data, images, audio, audio visual content, and other multimedia content; software for sending and receiving electronic messages, alerts, notifications and reminders; computer software for providing geographic information, interactive maps and satellite and aerial images; computer software for facilitating commercial transactions through mobile telecommunication devices."
In their second trademark filing under number 97671905 Apple filed for their trademark under International Class 042 covering: "Design and development of computer software for others; computer programming; computer software design; computer programming services for data processing; writing of computer code; computer software consultancy; `development software; providing non-downloadable software used in developing other software applications; providing non-downloadable software for processing, transmitting and displaying text, data, images, audio, audio visual content, and other multimedia content; providing non-downloadable software for sending and receiving electronic messages, alerts, notifications and reminders; providing non-downloadable computer software for providing geographic information, interactive maps and satellite and aerial images; providing information relating to computer programs."
Apple's original filing for this trademark was secretly made in Jamaica in May 2022 under the single application number 86451. Apple's 'Live Activities' trademark filed in Hong Kong surfaced this week under application number 306100299 under the same International Classes 009 and 042.
For those not familiar with the iOS 16 'Live Activities' feature, you could review a quick tutorial video from iDeviceHelp.
Photonic Engine
The European Union's IP Office published Apple's trademark filing 018795358 for 'Photonic Engine" which was introduced with the iPhone 14. The application in-part is presented below. Apple also filed for this trademark in Hong Kong (not shown) under application 306108273. Both applications were filed under International Classes 009 and 042 as follows:
Class 009: "Voice recognition apparatus; microphones; battery chargers for computers; alarms, alarm sensors, and alarm monitoring systems; smoke and carbon monoxide detectors; electric and electronic locks and latches for doors and windows; computer software; electric and electronic keypads and controls for garage doors; residential security and surveillance apparatus and systems."
Class 42: "Cloud computing services; data encryption services; computer software consultancy; providing non-downloadable software; design and development of computer hardware and computer software."
