Today’s update to SKAdNetwork 4.0 includes more features for the platform
Apple explains:
The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns — all while maintaining user privacy. It supports multiple ad formats, including static images, videos, audio, and interactive ads.
SKAdNetwork 4.0 provides more insight into the performance of ads for apps:
- Hierarchical source identifiers: Identify which campaign an installation was attributed to, as well as additional attribution information.
- Coarse conversion values: Receive less specific attribution information when the privacy thresholds for conversion values are not met, or more detailed attribution information when additional privacy thresholds are met.
- Multiple conversions: Receive up to three postbacks to better understand how often someone who installed an app from a campaign engages with the app over time.
- SKAdNetwork for web ads: Attribute web advertising that directs to App Store product pages.
