A major question for next year remains whether Apple, as long rumored, will unveil a VR headset.
Apple could create a compelling VR headset with an accompanying software ecosystem, Arnold said.
Additionally, Apple’s reputation as a leader in consumer technology could provide a spark to the dim VR market, making the technology more attractive to the general public.
“If one company has the ability to transform the VR market overnight, it’s Apple,” said Gebbie. “With its hugely loyal fanbase, many of whom are comfortable with spending large amounts of money on technology, if Apple was to launch a headset we expect that it would perform very well.”
Apple is reportedly building a VR headset with AR features for a release as soon as 2023.
