Cook was spotted alongside Eddy Cue rubbing shoulders with stars such as Sir Lewis Hamilton and Brad Pitt. Apple has picked up a documentary about Hamilton on Apple TV Plus, and Pitt is also working on a film for the platform.
As the race neared its end, Cook made a surprise appearance on the gantry as Max Verstappen crossed the finish line to take his 13th victory of the season, helping Redbull secure the Constructor's championship, having already wrapped up the driver's championship in Japan. Race fans and onlookers alike were both tickled and somewhat dismayed as they were left to watch Cook very gently wave the checkered flag at the finish line, rather than being treated to the on-track battle between Sebastian Vettel and Kevin Magnussen for P8. As expected, the internet did not disappoint.
As noted, Apple will be hoping to have another smash-hit film on its hands with the untitled Brad Pitt number set to debut in the future. It comes from many of the team behind the blockbuster Top Gun: Maverick, including writers Ehren Kruger and Producers Jerry Bruckheimer and Chad Oman. Seven-time F1 World Champion Sir Lewis Hamilton will also help produce the film.
The film is set to enjoy a global run in theaters before it comes to Apple TV Plus.
Tim Cook was also seen at the event sporting an Apple Watch Ultra, the company's new best Apple Watch focused on the rugged outdoors and durability, with tremendous battery life and a cool new design. You can read our Apple Watch Ultra review here.
