According to the news of Bloomberg, which is based on sources close to the subject, the company, which aims to increase its iPhone 14 production capacity by 6 million units in the second half of the year, announced that they gave up this increase to its suppliers due to the lack of expected demand.
Updating its targets, Apple plans to produce 90 million units for this period, which is parallel to last year's level.
On the other hand, it is stated that at least one of the suppliers has shifted production from the base models to the Pro, as the demand for the higher-priced iPhone 14 Pros is higher than the base models.
Following the spread of the news, the shares of supplier companies along with Apple also declined.
Along with local brands, iPhone sales were adversely affected by the economic difficulties experienced in China, the world's largest smartphone market.
According to the information note of the investment bank Jefferies, the sales of the iPhone 14 series in the first three days of its release were 11 percent behind the sales of the previous model in the first three days.
In the rest of the world, demand for personal electronics has dwindled due to rising inflation, recession concerns and the negative effects of the war in Ukraine.
The global smartphone market is expected to shrink by 6.5 percent to 1.27 billion units this year, according to market research firm IDC.
