User Information (UI) is, in fact collected, stored, and maintained by Defendant to, inter alia, sell targeted advertisements to third parties that are specifically targeted at various demographics.
While the details of Defendant’s violations and illegal behavior are very technical and complicated, it all boils down to a very simple idea: for all of Apple’s promises about how private your iPhone is, the company vacuums up a lot of data about consumers without permission.
Plaintiff brings this action on behalf of all persons whose UI was harvested, acquired, and/or misappropriated because of Defendant’s surreptitious and unauthorized access of such UI.
Defendant disregarded the rights of Plaintiff and Class Members by intentionally and willfully accessing, recording, harvesting, and storing user actions, activities, inputs, and other metadata and for future financial gain."
