Today’s report comes from Digitimes and cites industry sources inside Apple’s supply chain. According to the report, the 15-inch MacBook Air “didn’t meet customer demand expectations,” and there are “calls for the supply chain to put shipments on hold.”
“Reports stated that the supply chain’s July shipment volume is 50% less than the original estimate,” the report goes on to say. “Industry sources revealed that demand for the 15-inch MacBook Air has already declined. Some customers are even requesting a shipment volume reduction to avoid building up a front-end inventory.”
With the 15-inch MacBook Air now available, the supply chain is looking toward the release of new MacBook Pro models sometime in early next year. Suppliers hope that the new M3 MacBook Pro lineup will “generate a wave of purchases,” but the MacBook Pro is generally not a “high-volume” product in comparison to the MacBook Air.
Best 15-inch MacBook Air accessories:
- Satechi 5-port USB-C 165W GaN charger
- Anker USB-C 7-in-1 hub
- Tomtoc 15-inch MacBook Air laptop sleeve
- Twelve South Curve for MacBooks
