The fact that people follow the analysis of the Apple Watch and take it seriously has caused Apple to warn in the past weeks that there is no medical truth about the watches it produces. But analysts' forecast could reverse this situation. According to estimates, Apple company will start offering health insurance in 2024 using the health data obtained from the Apple Watch .
CCS Insight believes that Apple will take its first steps into the US health insurance market in partnership with a major insurer and use the health data it already collects to gain an edge over its competitors.
Can reduce costs
Apple currently collects data such as blood pressure , blood oxygen level , EKG values and body temperature from the Watch and helps people regulate their medication. Watch and iPhone can also be used to monitor conditions such as diabetes , along with their paired devices. Analysts believe that access to such rich data will give the company an edge in the insurance market and allow it to lower costs for consumers.
Could have an impact on the healthcare industry in the US
Ben Wood , principal analyst at CCS Insight, said : "They are in a very strong position to do this. They have a lot of personal health data through the Apple Watch. If they put some points together, they could become a very competitive health insurance player, and that's potentially the case for healthcare in the US." It will have a huge impact on the structure of the industry,” he said.
Could the Apple Watch be a Trojan horse?
Such a move would raise the question of whether Apple is launching the Watch with the long-term goal of entering the lucrative health insurance market. Wood doesn't believe the Watch was released for that purpose, but he thinks Apple currently sees the Watch as a tool to improve its services business.
From accessories to healthcare
Wood said that the Apple Watch started life as a fashion accessory, but Tim Cook 's turned the Watch into the field of health and fitness, and they entered an area that resonated with consumers. Wood expressed his opinion on the subject by saying, "I don't think entering this field is a Trojan Horse, I just think it's a natural evolution. All of a sudden, they looked at the data they had and asked if we should enter the healthcare industry."