Why Apple CEO Tim Cook was initially denied an Apple Card

Apple CEO Tim Cook was initially turned down for an Apple Card, The Information reports.
​ Cook was denied his own company’s credit card because he’s a popular target for fraud.

iPhone News - 27-07-2023 14:31

Apple’s CEO couldn’t get approved for his own company’s credit card during test runs ahead of its launch in August 2019, four sources told the tech-news outlet. Cook was denied because his public profile makes him a target for impersonation, and credit bureaus flag the accounts of famous people like him.

Goldman Sachs, Apple’s underwriting partner, ultimately made a one-off exception to grant Cook a card, The Information said.

The tech executive’s vast wealth, spectacular success, and ringing endorsements underline the absurdity that he was turned down for an Apple Card, even if it was during a test run and due to fraud concerns.

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