CIRP notes in its new report that while it’s easy to focus on iPhone, Apple impressively dominates the tablet market too. And unlike smartphones, Apple created the tablet market when it launched the original iPad in 2010.
Most popular iPad
iPad Pro (when considering both the 11″ and 12.9″ models) is the most popular, making up almost 44% of those surveyed.
The 10.2″ iPad came in second with 26% with iPad Air in third taking 19%.
One important thing to consider is this data is from Q3, which was before Apple launched the all-new iPad 10 with a larger full-screen design, USB-C, and more.
Another interesting data point showed WiFi vs Cellular-enabled models was almost a 50/50 split.