Like Apple Tysons Corner, Apple Battersea is built around key principles like sustainability and accessibility. A majority of the new aesthetic comes from a bold use of wood, there’s a new ceiling design, the Genius Bar is back, there’s a new Avenue alcove, and more.
Apple’s SVP of retail Deirdre O’Brien shared some thoughts on the launch of the new London location:
“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Located just below our new U.K. headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.”
Along with the grand opening, Apple Music is hosting live performances outside the store from today through the weekend. There are also special Today at Apple workshops including a Photo Tour and Art Tour at Battersea Power Station.