Key Takeaways from the Survey
Lack of Value Perceived in AI
73% of respondents felt AI features added "little to no value" or that they cared more about other smartphone features. Only 11.1% found Apple Intelligence "valuable," with 15.9% calling it "somewhat valuable."Apple vs. Samsung AI
15.4% of iPhone users preferred Apple Intelligence over Galaxy AI. On the flip side, only 5.9% of Samsung users said Galaxy AI was better than Apple Intelligence. A large majority (75.4%) stated neither AI platform stood out as superior.Timing Problem
The survey ran between November 28 and December 6, 2024, just before iOS 18.2 introduced major features like:
Key features weren't available to most users at the time, skewing perceptions of Apple Intelligence's value.
AI Usage Among Respondents
Apple Users
72% had tried Writing Tools. 54% used Notification Summaries. 13.3% used Natural Language Search in Photos. Only 3.1% had tried the improved conversational Siri.Samsung Users
82.1% used Circle to Search. 55.5% explored Photo Assist for generative editing. 17.4% tried Note Assist transcription tools.Switching Platforms Over AI?
Apple Users:
Only 16.8% would switch to Samsung if Galaxy AI were significantly better. 78.9% preferred staying with iPhones.Samsung Users:
9.7% would move to Apple for significantly better AI features. 67.2% preferred Galaxy AI.AI’s Role in Purchase Decisions
21.1% of Apple users see AI as a "deciding factor" for their next smartphone purchase. Comparatively, only 14.9% of Samsung users consider AI a key buying factor.Willingness to Pay for AI Subscriptions
Apple Users: 11.6% would pay for AI subscription services. 1.9% were undecided. Samsung Users: Only 4% would pay for AI services. 1.5% remained uncertain.The survey highlights a lukewarm reception for AI features in smartphones, but its timing diminished the true perception of Apple Intelligence. As Apple rolls out more advanced tools like Genmoji and Image Playground, user opinions may shift.
For now, traditional factors like camera quality and display performance remain top priorities for consumers.