Spotify expands availability of the one feature Apple Music should copy

Spotify launched its AI-powered personal DJ feature back in February, which it describes as a “curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice.” The company has now announced that the AI DJ feature is expanding to a handful of new countries across Europe, Asia, and Africa, plus to users in Australia and New Zealand.

iPhone News - 08-08-2023 14:21

Alongside today’s announcement on the expansion of the feature, Spotify also shares some statistics on the popularity of its AI DJ.

AI DJ has become the “most discussed Spotify feature on social media among users.” Spotify users are spending nearly one-third of their listening time with DJ. When DJ listeners hear commentary alongside the music recommendations, they’re “more willing to try something new” or listen to a song they otherwise might have skipped.

The full list of new countries includes:

Antigua, Australia, Bahamas, Barbados, Barbuda, Belize, Botswana, Burundi, Canada, Dominica, Eswatini, Fiji, Gambia, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Malawi, Malta, Marshall Islands, Namibia, Nauru, New Zealand, Nigeria, Pakistan, Palau, Papua New Guinea, Philippines, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, Sierra Leone, Singapore, Solomon Islands, South Africa, Sweden, Tanzania, Tonga, Uganda, United Kingdom, United States, Vanuatu, Zambia, Zimbabwe

The AI DJ functionality is basically designed to create a never-ending radio station-style stream of music, based on your listening history and habits. The AI DJ voice will transition the songs, similar to what you’d hear on a traditional radio station with an explanation for why it picked the song, when you last listened to it, and more.

 

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