The details here are sparse at the moment. 9to5Mac has independently heard that Apple is holding press briefings this week related to the Mac. This has also been corroborated by other sources on Twitter, including friend of the site Ian Zelbo. Additionally, leaker Jon Prosser has teased: “keep an eye on Apple’s newsroom tomorrow.”
9to5Mac has been told by an anonymous tipster that the briefings will be held on Wednesday and Thursday of this week, with an embargo slated for Monday, January 23. This pattern makes sense and matches what we’ve seen in the past: an announcement on Tuesday, briefings and review unit distribution on Wednesday and Thursday, and a review embargo lift on the next Monday.
We’d treat all of this with skepticism for the time being. Apple’s marketing plans can change on a whim and could always be scaled back or adjusted at the last minute. Embargo dates, in particular, can also change based on a number of different factors.
When Apple holds press briefings, it can be for a number of different things, ranging from software updates to hardware releases and more. The briefings this week are said to be related to the Mac, but more details are unknown as of right now. History would suggest that if there’s an embargo for something already announced, it’s likely a hardware review embargo.