King released a statement to Variety discussing his new role and how better to serve the more than 100 million PlayStation users, saying: “The PlayStation Store has become one of the most visited digital media stores on the planet. This gives us the unique opportunity to think creatively about the relationship with our users, helping them to unlock maximum fun and joy from the PlayStation ecosystem, while simultaneously creating financial opportunity for our games studio partners.”
King continued, “We have the ability to better serve our community by delivering more personalized experiences, helping each and every customer to discover the perfect entertainment for them, through the right channel, at the right time.”
As mentioned, Sony has previously announced that it would be taking steps to reduce the amount of low-effort titles being added onto the PlayStation Store and this latest hiring seems to be a big step towards getting it done.