Things changed when iPhone 14 Pro sales exceeded expectations
According to the report prepared by the market research company TrendForce, the share of the iPhone 14 Pro in the company's revenues increased to 60 percent from the initially projected 50 percent. The target is expected to increase to 65 percent in the future."US interest rate hikes may also undermine iPhone sales"
As the chip crisis continues in the world, Apple 's high-end models Pro and Pro Max devices are helping the company increase sales. However, in the TrendForce report , it is underlined that the US may reduce consumer spending with interest rate hikes and the iPhone demand may be undermined in the first quarter of 2023 .