The tablets, launched at lower-than-expected prices, could reach sales figures of 9 million units this year. Many reports speculated that the new tablets would be significantly more expensive than previous iPad models with mini-LED displays. However, the company surprised by offering them at prices starting from $999, setting a lower-than-expected price. With this pricing strategy, it's estimated that the iPad Pro lineup will exceed sales expectations and reach 9 million units.
Rise in OLED Display Usage in TabletsConsidering the declining trend in the overall tablet market, the M4 iPad Pro family is expected to achieve strong shipment numbers. Research firm Omdia predicts that OLED panel shipments for tablets will reach 12.1 million units in 2024, with 8.12 million units being "hybrid OLED" panels. It's worth noting that the term "hybrid OLED" refers to the dual-layer tandem OLED panels used in the new M4 iPad Pro models.
A recent survey revealed that 40% of iPad users keep their devices for 3 years or longer. One reason cited for this longevity is the lack of iPadOS-specific features. Another study found that iPad owners tend to hold onto their devices longer due to their lower resale value, emphasizing the importance of operating system limitations in deterring people from upgrading their iPads.
OLED Panel SuppliersThe report indicates that LG is responsible for supplying OLED panels in both 11-inch and 13-inch sizes, while Samsung provides panels only for the 11-inch model. Additionally, LG is expected to increase its production capacity for tandem OLED panels through new investments.