Reportedly, Apple will create a bigger feature disparity between the iPhone Pro series and the standard ones in order to give customers more reason to opt for the higher-tier smartphones. This will increase Pro's shipment allocation and ultimately boost average sales prices of the iPhone 15 family as a whole.
Moreover, Kuo predicts Apple will create more differentiation within the Pro series itself but didn't go into specifics. Gurman claimsthat the Pro Max naming scheme will be dropped in favor of "Ultra", which kind of makes sense given that the high-end Watch is Ultra and Apple is already using the Pro, Max and Ultra tiers for its Mac M-series processors.
Reportedly, Apple will create a bigger feature disparity between the iPhone Pro series and the standard ones in order to give customers more reason to opt for the higher-tier smartphones. This will increase Pro's shipment allocation and ultimately boost average sales prices of the iPhone 15 family as a whole.
Moreover, Kuo predicts Apple will create more differentiation within the Pro series itself but didn't go into specifics. Gurman claimsthat the Pro Max naming scheme will be dropped in favor of "Ultra", which kind of makes sense given that the high-end Watch is Ultra and Apple is already using the Pro, Max and Ultra tiers for its Mac M-series processors.