iPhone 15 prices
Bloomberg reported earlier this week that a price increase for the two Pro models was being “considered.”
Apple is considering raising the price of the iPhone 15 Pro and iPhone 15 Pro Max, according to a new report from Bloomberg […]
The publication says Apple expects to ship about the same number of iPhone 15 units as iPhone 14, with a target of around 85 million for this calendar year. Steady unit sales combined with a price jump for the Pro models will see overall iPhone revenue increase.
In other words, the company thinks the same number of people will buy the two Pro models even at a higher price.
Price increase of up to $200 predicted
Barclays analyst Tim Long has said in an investment note seen by MacRumors that the iPhone 15 Pro could start at $1,099, while iPhone 15 Pro Max pricing could open at $1,199 or even $1,299.