According to a recent report by the Consumer Intelligence Research Partners (CIRP), despite a steady decline in overall sales, Apple's iPad remains the company's second best-selling device, second only to the iPhone. The report highlights that while newer iPad models have not sparked significant growth, the tablet continues to hold a stable position in Apple's product lineup.
While Apple does not release specific sales figures for its iPad models, CIRP’s analysis is based on consumer surveys. It shows that nearly 50% of iPad sales in the last quarter were for the iPad Pro series, making it the most popular among Apple’s tablets. The base iPad also saw strong demand, accounting for approximately one-third of total sales. However, the iPad Air has experienced a drop, with its market share decreasing to 13%, down from nearly a quarter of sales a year ago.
Despite these market shifts, Apple’s iPad revenue for Q4 2024 reached $6.95 billion, showing a 7.9% increase compared to the same quarter in 2023. However, the iPad's sales still lag significantly behind the iPhone, which generated $43.81 billion in the same period, but the tablet remains ahead of the Mac in terms of revenue.
The data suggests that while demand for iPads may not be surging, the device maintains its relevance, especially in the US market, where it continues to dominate. With a focus on higher-end models like the iPad Pro, Apple seems to be targeting professional users and enthusiasts willing to invest in premium features.