French privacy watchdog fines Apple $8.5 million over personalized ads

France’s privacy watchdog CNIL on Wednesday said it had imposed an 8 million euro ($8.49 million) fine over ad personalization in Apple’s App Store, citing shortcomings with regard to user consent.

iPhone News - 05-01-2023 14:20

“The advertising targeting settings available from the “Settings” icon of the iPhone were pre-checked by default”, the CNIL said in a statement, even though that was not strictly necessary for the device’s functioning.

It added that the case, which dates back to 2021, concerned an old version of the phone’s iOS operating software.

The lobby group which brought the case had argued that Apple under iOS 14 had failed to ask iPhone users clearly enough for their prior consent to allow installed mobile apps to gather a key identifier used for targeted ads.

Apple said after the announcement it was “disappointed with this decision” and that it would file an appeal.

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