Apple has a 10-year deal with Major League Soccer (MLS) as the exclusive provider of every MLS game in the 2023 season through its MLS Season Pass subscription service.
Billionaire Jorge Mas persuaded the world’s biggest soccer star to join a bottom-of-the-barrel team that’s languishing in last place in its league.
Now he needs to make it pay off.
Mas’s vision is that the international superstar will lure millions of new subscribers to the Apple TV+ streaming service and attract top players to Major League Soccer. Messi will get a share of the windfall from any increase in international accounts for Apple TV+, while Mas’s Inter Miami soccer club is set to earn millions from increased ticket and merchandise sales. The rest of the league will see a knock-on effect from the hype around Messi, Mas’s theory goes.
“I have very high aspirations for Inter Miami, for MLS and for the sport,” Mas said in an interview Monday, a day after thousands of fans stood in the rain to see Messi don the Florida club’s uniform for the first time. “I’m all in.”
Messi’s contract with Inter Miami runs through 2025, with a base salary of $20 million per year that could reach $60 million with bonuses. Upon retirement, Messi will receive a minority stake in the team.
He also has a deal with Adidas AG and a unique arrangement with Apple TV+ that will benefit him if the streaming service attracts international subscribers. Mas estimates Messi could bring in 2 million overseas accounts over 18 months. “There is no other player in this country that can have the impact globally that Leo Messi can have.”