In the case of the upcoming MacBook Pro, Apple looks set to shock those expecting a big launch event; by cancelling the moment that could herald the final steps of the Apple Silicon origin story, highlighting the powerful Mac Pro joining the part, and revel in the MacBook Pro stretching ahead of its rivals once more.
Why would Apple consider cancelling the launch, relegating the details to a press release? It’s a move that makes a certain amount of sense. After all, the move to ARM is over, Apple is focusing on a more connected cloud and the market is fixated on the iPhone.
First of all, why was Mac given more prominence by Tim Cook’s Apple than previous models over the last two years? Apple Silicon. Apple was taking Intel and its less-than-metronomic release schedule of Intel Core chips out of the Mac portfolio and replacing it with Apple-designed silicon.
That brought everything in-house and allowed Apple to tightly integrate the macOS software into the Mac platform’s hardware. That alone offers a huge performance impact - Intel needs to keep its design portable between manufacturers and various operating system variants; Apple has a one-to-one relationship between the chips and the OS.