What Apple is doing that employers often overlook is rewarding hard-working employees. Not with more money, a bigger office or Steve Jobs’ favorite employee perk [Apple Park’s 10,000-square-foot fitness center]. But the best perk of all that keeps people happy to hustle: freedom, according to a current employee, and recent Glassdoor reviews seem to attest.
Historically, Apple had earned a reputation for being a tough workplace with little work-life balance. But following much return-to-office pushback, it is prioritizing flexibility and freedom for those who prove they put in the work.
Apple’s approach incentivizes productivity while building a positive hustle culture — and staff happiness. It creates a “cushy” job where staff have some degree of freedom to do what they want when they want.
That is, if they get their work done.