Last March, we told you that Apple , which does not want to use the subscription model only for software services, can also offer a hardware-oriented subscription model . According to the information conveyed by Mark Gurman from Bloomberg , known for his accurate predictions about Apple, the company continues to work on the new subscription model .
Let us remind you that Apple introduced its new products last week with an event it held. The subscription model in question was also expected to be introduced with new iPhone models, but this did not happen. According to the information conveyed by Gurman, Apple continues to work on the subscription model and will launch the hardware-oriented subscription model later this year.
Let us remind you that Apple has come across with subscription models before. Apple offers various subscriptions to its users with services such as Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus and Apple Arcade . In the new subscription model, which is expected to be hardware-oriented, it is aimed to offer popular hardware products such as iPhone and iPad to customers.
Let's add that the new subscription model to be offered by Apple can be integrated with Apple One and AppleCare . The subscription model will include 1 or 2 year lease options. It is not yet clear which hardware products will be included in the subscription model.
Apple is expected to hold an event for the new Mac and iPad models next October . It will not be a surprise to introduce the subscription model at this event. We will continue to keep you informed of developments on the subject