From a historical standpoint, Apple began showing off early AI models when they introduced their futuristic Knowledge Navigator in 1987 And by 1990, Apple started a significant speech recognition project under Kaifu Lee who today is one the top researchers and experts in AI.
Of course, Apple’s Siri employs modern-day AI and advanced machine learning to deliver answers to spoken questions or requests and is at the heart of Apple Maps.
Apple historically does not take the lead in new technologies, especially if they are not consumer proven…
Apple not jumping into the ChatGPT fray now is reasonable, given the current arrows aimed at Microsoft and Google’s AI ChatGPT solutions.
Although Bing’s ChatGPT and Google’s Bard are excellent products with great potential, it was clear that researchers and savvy media would poke holes in its capabilities and make those failures the headlines.
Given Apple has been researching and applying AI to many of its products since 1986, it is probable they already have its own version of ChatGPT, among other significant breakthroughs in the pipeline.
However, when and how to debut these around an Apple-specific public strategy is being worked on diligently now.