Apple unveils ‘Pay the Apple Way’ campaign with TikTok creators, billboards, more

Apple, working with the public relations firm The Brand Agency, is launching this new campaign today in the United States and the United Kingdom. Apple has previously worked with The Brand Agency on campaigns for Apple TV+, including the “fan experience” campaign for Ted Lasso.

The campaign includes a number of different components, including billboard and banner advertising in cities such as London, Birmingham, and Manchester in the United Kingdom and Atlanta and Dallas in the United States.

Apple is also teaming up with a handful of creators from TikTok to promote the “Pay the Apple Way” campaign. These videos will feature creators highlighting the possibilities and efficiencies offered by using Apple Pay for contactless payments. “Can I _____ with Apple Pay?,” each creator will ask in these collab videos.

And finally, the campaign will include four traditional video advertisements that humorously showcase the ease of Apple Pay.