AAPL needs to buy DIS to drive adoption of Vision Pro,” she wrote in a note published on Tuesday. “The fact that DIS CEO Bob Iger was on stage touting AAPL’s Vision Pro goggles demonstrates the compelling strategic fit between DIS’s content and AAPL’s wearable technology.”
“At $3,500, we expect adoption to be slow. However, if AAPL buys DIS, its storytellers could create unique content to drive consumer adoption of AAPL’s Vision Pro goggles,” the analyst added.
Disney’s stock shot up 4% as soon as Iger began speaking at Monday’s event. The executive touted a new partnership between the two companies centered on the headset. Users will be able to watch movies and TV shows from Disney+, in addition to a more immersive sports viewing experience.
“You can’t force Disney content makers to do anything unless you own them,” she said, brushing off suggestions a partnership would suffice as opposed to full-blown ownership given Disney would want to protect its P&L (profits and losses) and maximize revenue.
“My idea would be it’d be exclusive to this one platform,” she said, adding, “It’s worth more to Apple to have these storytellers and tell stories specifically for an iPhone or an iPad or a watch.”