Apple aims to increase its revenue by delivering more effective advertisements through the use of artificial intelligence technology. The new ad algorithm will be active in the App Store with iOS 18, raising concerns about the security of user data. If successful, this technology could extend to other popular apps. Apple's recruitment of new staff for advertising positions indicates an acceleration in its efforts in this area.
According to information received, Apple is preparing an advertising algorithm that utilizes artificial intelligence technology. This technology aims to generate more ad revenue by delivering more effective advertisements. The innovation, officially coming with iOS 18, will initially be active only in the App Store.
This method, which has been employed by Google and Meta for some time, has been met with significant resistance by Apple enthusiasts. Some claim that the company is following in Xiaomi's footsteps, showing ads in the app store. Here are the key details:
Apple to Design AI-Powered Ads
The algorithm, which will place ads in the most attention-grabbing areas of the App Store, is already exciting advertisers. AI-driven targeted ads will display personalized ads based on users' most recent searches, encouraging them to spend more.
However, some find this approach dangerous concerning the security of user data. The expectation for Apple to make a name with artificial intelligence technology has turned into a disappointment as it plans to use this technology in its advertisements.
Will the App Store Be Invaded by Ads?
AI-driven ads, currently stated to be used only in the App Store, are expected to extend to other popular iOS apps if successful. The revelation that Apple has hired new personnel for advertising positions suggests that the company will continue its efforts in this area rapidly. Moreover, Apple TV Plus has recently announced that it will start offering ad-supported subscriptions. We hope all these developments will ultimately benefit the users.
Apple is opening a new research center!
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