Speaking in his weekly Power On newsletter, Gurman says “When the iPhone 15 arrives later this year, Apple will further differentiate the product’s tiers with a range of materials, processors and cameras. That includes giving the Pro Max model a periscope lens, which will offer improved optical zoom.”
“Apple’s plan to draw a greater distinction between the Pro and Pro Max has spurred speculation that the company will opt for a new top-end brand: the Ultra. Apple has already used that name for its sporty high-end smartwatch and the top version of the M1 processor. But instead of renaming the Pro Max “the Ultra,” Apple could add an even higher-end iPhone above both Pro models. Internally, the company has discussed doing just that — potentially in time for the 2024 iPhone release.”
According to Gurman, the new “iPhone Ultra” will likely offer further camera improvements over the Pro and Pro Max models, a faster chip “and perhaps an even larger display. There also may be more future-forward features, such as finally dropping the charging port.”
If Apple did release the newly rumored “iPhone Ultra,” Gurman says it “could certainly drive up prices, but consumers would need a reason to upgrade.”